Case Studies

AI Agents. Real ROAS.

How AI Voice, Chat, and SMS Agents from Gray Digital Media drive booked appointments across every top vertical we sell.

HVAC Company
HVAC
The Challenge

An HVAC company struggled with missed customer inquiries during peak hours, leading to lost opportunities and a high churn rate.

The AI Solution

Gray Digital Media deployed an AI Voice Agent to answer every inbound call 24/7 and a Missed Call Text Back agent to instantly re-engage anyone who slipped through. The AI qualified callers and booked appointments straight onto the dispatch calendar.

40%
Increase in lead conversion rates
30%
Enhanced customer retention
10 hrs
Saved per week for technicians

AI-driven engagement and review follow-ups drove retention gains

Summit Roofing Co.
Roofing
The Challenge

Storm-season inbound was overwhelming the front desk, with hot leads sitting unanswered while reps were on roofs.

The AI Solution

An AI Voice Agent and AI Chat Agent triaged every inquiry, captured address and damage type, and routed hot leads to the sales rep on call within seconds — no humans needed in the loop.

9 sec
Average AI response time
+62%
Inspections booked
2.7x
ROAS lift

AI cut speed-to-lead from 14 minutes to under 10 seconds

Riverline Plumbing
Plumbing
The Challenge

Emergency calls came in at all hours and the answering service was losing high-intent jobs to competitors who picked up first.

The AI Solution

A 24/7 AI Voice Agent answered every call instantly, identified emergencies, and booked same-day service. An SMS AI agent followed up on quotes and confirmed appointments to cut no-shows.

98%
After-hours calls captured
+47%
Same-day jobs booked
-35%
No-show rate

AI agents turned every 2am call into a booked job

Heritage Insurance Group
Insurance
The Challenge

Thousands of dormant quotes sat untouched in the CRM with no bandwidth for the agents to chase them down.

The AI Solution

An AI SMS Agent re-engaged the stale list with personalized follow-ups and booked qualified callers directly onto agent calendars. No new headcount, no new ad spend.

1,200+
AI conversations started
94
Policies bound
+$210K
New revenue

30 days from AI launch to a fully reactivated pipeline

Brightline Solar
Solar
The Challenge

Paid traffic was landing on a slow form and bouncing before submitting, wasting top-of-funnel ad spend.

The AI Solution

An AI Chat Agent engaged visitors in seconds, pre-qualified roof type and utility bill, and booked the in-home consult directly on the rep's calendar.

34%
AI chat-to-lead rate
2x
Consults per month
2.4x
ROAS lift

AI doubled qualified consults on the same ad spend

Rapid Restoration Pros
Restoration
The Challenge

Water and fire damage leads are time-critical — if no one answered within minutes, the homeowner called the next company on Google.

The AI Solution

An AI Voice Agent picked up every emergency call within one ring, triaged severity, and dispatched a crew while simultaneously texting the homeowner an ETA.

100%
Emergency calls answered
4 min
Avg dispatch time
+58%
Booked jobs

AI agents won the speed race on every emergency lead

Hearthstone Remodeling
Home Improvement
The Challenge

Long sales cycles meant leads went cold between the first call and the in-home estimate, killing close rates.

The AI Solution

An AI SMS Agent nurtured every lead with personalized check-ins, sent project inspiration, and re-booked estimates that fell off the calendar — all automatically.

+44%
Estimates kept on calendar
+28%
Close rate lift
+$3.2K
Avg deal size

AI nurture kept leads warm from first click to signed contract

Northbridge Financial
Financial Services
The Challenge

Inbound leads from paid campaigns expected an advisor callback in minutes, but the team couldn't keep up across time zones.

The AI Solution

An AI Voice Agent qualified every inbound lead instantly, captured compliance-required details, and booked the right advisor based on portfolio size and product interest.

+51%
Lead-to-meeting rate
92%
AI qualification accuracy
15/wk
Advisor hours saved

AI matched every prospect to the right advisor, automatically

Final call

Let's get your first advertiser launched.

Call the line below and we'll walk through the packages, the ROAS impact, and exactly how this comes to life for your advertisers.

Call the line and Samantha will customize a voice AI for your business, then roleplay answering the phone so you can experience it firsthand.