Gray Digital Media
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Sales Playbook

Selling AI Agents.

Everything the Gray Digital Media team needs to position, pitch, and close AI Agents with every advertiser — packages, talk tracks, objection handling, and the stats that move deals.

For the Gray Digital Media team

Sales enablement toolkit.

Talk tracks, objection handling, and the stats reps can cite on every call.

The 30-second pitch

"Your advertisers are paying for clicks, but 28% of their calls go unanswered and lead response over 5 minutes kills 9x of their pipeline. Gray Digital Media now installs the conversion layer: AI voice, AI chat, CRM, and a landing page built to convert. Same ad spend, 2-3x the booked appointments, and a renewal that credits us with the result."

Talk tracks by advertiser type

01
Home services advertiser (HVAC, plumbing, roofing)
Lead with AI Bundle + Landing Page

Speed-to-lead is everything in trades. Capture every after-hours call and book it onto the truck schedule.

02
Multi-location / franchise
Lead with AI Bundle + Landing Page + 1 Integration

Centralize lead handling, route to the right location, and report ROAS to corporate in one dashboard.

03
Already running ServiceTitan / Jobber / HubSpot
Lead with AI Bundle + 1 Integration

We don't replace their stack. We plug into it. Leads land where their team already works.

04
Light digital footprint, no landing page
Lead with AI Bundle

Fastest entry point. Prove the conversion lift first, expand into landing page + integrations on renewal.

Objection handling

Stat bank

Cite these on every call.

The numbers that move deals — pull them up the moment a prospect pushes back on price or urgency.

28%
of all calls to businesses go unanswered
Industry data
52%
of users who call from search are ready to buy
Google Consumer Insights
9x
qualified pipeline lost when response > 5 min
Lead Response Mgmt
80%+
of CX leaders investing in AI in 2024
McKinsey (2024)
70%
of a seller's time goes to non-selling work
Salesforce (2024)
2-3x
conversion lift from a purpose-built landing page
Forrester (2024)
Why Gray Digital Media

The easiest yes you offer your advertisers.

Fully managed, end to end

Onboarding, configuration, success management, and support are all handled for you. Zero new headcount on the Gray Digital Media side.

A premium advertiser experience

White-glove onboarding, a dedicated CSM, and a platform built to make every advertiser look like a marketing leader.

Scales across every market

From local home services to multi-location enterprise, the same packages flex to fit any advertiser in any Gray Digital Media market.

Final call

Let's get your first advertiser launched.

Call the line below and we'll walk through the packages, the ROAS impact, and exactly how this comes to life for your advertisers.

Try the AI Receptionist · (770) 830-3382

Call the line and Samantha will customize a voice AI for your business, then roleplay answering the phone so you can experience it firsthand.